The new trending subject is AI. These robotic models seem to replace some automatic tasks to provide people with enhanced time. While AI can do repetitive work, the specialist is relaxed to find new strategies, directions and bring something completely new to the table in terms of local SEO optimization.
Understand the demand behind AI
We tested diverse AI to get a full picture of how it works, the damage it creates, and if it’s beneficial for your branding. When an AI writes you an article, makes a compilation of the most visited, with authority pages from the internet public database. We can’t call it writing, when all it does is rewrite existing content, without adding value.
AI is a strategy that takes you down
While SMEs focus on using AI in developing low-quality wanna-be content, duplicate and stolen ideas, and pieces of no-branding design, real small and big brands have free space to come up with something new and overcome the market’s high level of segmentation and offers.
Yes, you guessed, AI won’t create branded content, promotion, or digital marketing. It can’t use a specific tone of voice, personality, or brand guidelines. Coming up with new strategies based on the changing market universe is also a good reason AI won’t replace middle-senior professionals.
One million page views a month, a thriving revenue stream, then a sudden crash to what feels like zero
You optimize your website content to gain a higher rank in SERP, while the search engine can show you different results.
Another provocative fact is that every person can see a personalized SERP based on their psychological profile and search queries.
Google gives you a sitewide ranking demotion
How does that sound? Well, many brands felt these changes in SEO lately. Things are shifting out in Google ranking and it’s painful. Why do they do that?
In my opinion, Google has a real competitor in the name of AI and they are reshifting the entire company strategy/models to gain trust and keep their position in the market.
You can get demoted by Google while using AI to create content and try to fake impressions and views. The short answer is… Google is now prioritizing “helpful content” from experts and changed its QRG (Quality Rater Guidelines) with a greater focus on “experience”.
When you left your lane and pretend to be an expert on too many topics, which meant the authors were offering generic “unhelpful” advice that lacked what Google calls “EEAT” (Experience. Expertise. Authoritativeness. Trustworthiness.)
Protect your SEO efforts from Core updates
A core update is a significant change Google makes to its ranking algorithm that affects a large number of indexed web pages.
Do not use black-hat tactics or otherwise manipulative SEO tactics. When Google roll-out core updates, they target websites that engage in manipulative SEO practices by demoting them. Whether it’s keyword stuffing, duplicate content, link spam, or paid links, Google may roll out a core update to penalize offending websites.
Is AI ethically approved? Does it mock out your time and money?
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