When you already have your online store in place, you’d wish not to waste your time and resources and have everything ready to sell and promote your business with social media ads.
We all want our business ideas to prosper, to make our expectations a reality, and to see our business complete. Online presence is a must-have for most domains, and an online store can grow you locally, nationally or internationally.
The online sphere can bring pozitive impact for all entrepreneurs, and online marketing for a store can bring impressively large and perhaps unexpected revenues. Everything depends on how you set everything up and which partner you choose to help you go through the whole process.
Social media ads and PPC (pay-for-click)?
PPC stands for pay-for-click, representing the method to pay whenever the audience clicks on your social media ads. Therefore, you will have more site visits, this means you pay to attract that group of people who will buy from you.
Marketing people will set up a PPC campaign based on information gathered from the website, research, detailed domain analysis, A/B testing, and optimizing placement within search engines. Initially, the Google Analytics account needs to be configured, selecting favorable keywords that bring the target audience to the site.
Your team needs the Google Analytics
From the start, set your Google account properly to influence the success of social media ads. Google Analytics platform allows you to measure sales and conversions. It helps you gather data about the people who buy from you and provides updated information about the consumer profile. Thus, you will have an overview of your business, how to improve sales, and what promotion strategies you can implement. You enjoy all the benefits of Google Analytics soon after you have the Google Analytics Integration function.
Google offers a set of APIs, i.e., the application programming interface that allows the e-commerce platform to integrate Analytics to use features, data, and reports that help the business.
The E-commerce world is changing and evolving constantly, and you need to adapt to these aspects to achieve the set of objectives.
Social media ads: How Analytics operates
Google Analytics helps you measure how many people have completed the buying process. At which stage of this process you lose potential buyers? The collected data provides answers to different questions about your online store.
Collected Data is been inserted into Reports necessary for making informed decisions. The analysis stage helps find trends and can go towards data segmentation and competition analysis. The testing stage is when you try different solutions to identified problems, allowing you to discover development opportunities.
In the end, you will repeat what you have learned from the entire process to gain higher sales with social media ads.
The Google E-Commerce Tracking feature allows you to have detailed reports about your virtual store. You analyze the impact of prices, the most viewed products, what products are frequently added to the cart, the abandonment rate, and at which stage of the Customer Journey the completion of the conversion process is given up.
Be one step ahead of the competition, choose with a single click. Your store wants to connect with Google.
Keywords dictate PPC success
From the moment you have collected and tested all the obtained data, you will want to promote your business through search engines, so you need to link Google Analytics to Google Adwords.
Adwords represents one of the most complex promotion systems through pay-for-click, social media ads. So you will bid for certain keywords and will pay to Google whenever someone enters your website from the ad displayed in the search result.
When you search the internet, you type words in the search area. The importance of keywords is crucial in establishing a resonant online promotion strategy. To find the most relevant keywords from Google Adwords, you will start an advanced search process to appear with the ad when the audience searches for products and services related to your store. Group keywords in small groups based on their connection.
Therefore, PPC depends on analysis, reporting, testing, and keywords but also on how high you manage to get with the ad with low costs. To insert relevance into your social media ads account, you will need to organize it, target the audience, convince through you advertising text, encourage action, and lastly, have optimized sales pages that persuade people. In the end, social media ads can score you bigger sales.
From the store directly to Facebook
It is increasingly clear that Social Media Ads can propel your business and is that channel that brings buyers and loyal customers to your site. When you create a like page on Facebook, you also have reports, targeting, and insightful information to set up a campaign through Facebook Ads. This platform helps you connect faster with your consumers, create ads, and manage an entire community.
Statistics show more than 2.89 billion Facebook active accounts, and the number is growing every minute. Opt for promotional campaigns with Facebook Ads based on demographics, behavior, and contact information. Advertising through social media ads will be successful if you set it up correctly, the budget is not fix, and the final reports allow you to see what worked if there were mistakes, and what the conversion rate is, i.e., how many people have come to the site and bought.
The Facebook promotion function with Facebook Pixel + 9 tracked events involves managing a pixel across the entire website to report conversions, build audiences, and receive detailed data on how users use your site. All this information is gold in creating effective ads.
Tracking 9 necessary events in social media marketing to check conversions, perform conversion optimizations, and build audiences. Used events: PageView, ViewContent, Purchase, Complete Registration, AddToCart, Search, InitiateCheckout, AddToWishlist, Lead.
Social Media Ads: Platform with low investment and high gain
Crowned by several spheres of action, online marketing tells us to connect to the store to monitor every online interaction. Such as people entering the site, through which platform they get there, and their psychological – behavioural profile into social media marketing.