Final Design: https://privateluxurytoursinitaly.com/
Private Luxury Tours in Italy – company that focuses on delivering tailor-made journeys for travelers seeking to explore Italy beyond the usual tourist paths.
Project Overview
Previous Website: amalficoastdrivers.com
Design Approach: Brutalist design principles with luxury elements
Primary Goals: Responsive design, user-centered experience, improved page speed
The Challenge
Private Luxury Tours in Italy had established itself as a premium provider of tailor-made journeys throughout Italy’s most coveted destinations. However, their digital presence through amalficoastdrivers.com failed to reflect the high-end, personalized experience they delivered to clients.
The website suffered from:
● Outdated visual design that didn’t communicate luxury
● Poor mobile responsiveness
● Slow loading times affecting user experience and SEO
● Limited showcase of their expanded service offerings beyond the Amalfi Coast
● Lack of cohesive brand identity across digital touchpoints
The client needed a complete digital transformation that would align with their premium positioning while delivering exceptional user experience and technical performance.
The Solution
I proposed a bold approach: leveraging brutalist design principles while maintaining luxury elements to create a distinctive website.
