On the verge of fundraising with UX design

How many questions do you ask daily? What does designing an experience based on Feng Shui feels like? 🐉 Rethink your brand design process by understanding the fast growing niche of user experience design. I hope you are as eager as I am in finding out more bits and pieces behind big brands loyalty experiences. 🌿

The questioning might seem naive, but it’s the starting point of every design thinking process resulting in powerful insights. Often people are trapped by misconceptions in UX design: the perfect solution, thinking from one point of view, gets attached to the first idea.

UX Design> Everything is made in China

We all know the meaning of this title, but this time we are very serious about it. The ancient Chinese discovered the art of Feng Shui. What does it have to do with my products?

In 4000BC, Feng Shui started to focus on the importance of space and how we can make the environment around us more harmonious and natural. Later, ancient Greeks explored the science of ergonomic principles including the design of everyday utensils, the sculpture and manipulation of marble as a building material, and the design of theaters.

UX historical awakening

1. 4000 BC – Feng Shui.
2. 500 BC – Ancient Greeks and ergonomics.
3. Early 1900s: Frederick Winslow Taylor and the quest for workplace efficiency.
4. 1940s: Toyota and the value of human input.
5. 1955: Henry Dreyfuss and the art of designing for people
6. In 1966 70% of Disney’s first-time visitors returned to the theme park. What’s the magic portion in this case?
7. Let’s find the similarities between Disney’s creative process and the Design process.

Similarities between Disney’s creative process and the Design process

Disney: the importance of truly looking and perceiving, before you start drawing.
UX Design: 80% listening, 20% talking.
Spiraling notion
Not cultivated: often, the creative process is based on trial & error.
Cultivated: iteration, changes and edits for a final concept.

Disney’s artistic principles

Any creative at Disney focus on these items:

Believe — expand your mind and free to be creative
Collaborate — only by sharing ideas, they get better (‘+1 each other’)
Iterate — learn & improve
Risk — without risk, there is no new
Complete — be careful no to end up with loose ends

Aladdin is the result of a well-developed, iterated MVP!

Design Thinking process and the Disney artistic process have similar principles and visions.
They both display iterative processes of diverging and converging.

The father of UX – Don Norman

The term user experience (UX) design was invented by Don Norman while working at Apple.

“I invented the term because I thought human interface and usability were too narrow. I wanted to cover all aspects of the person’s experience with a system, including industrial design, graphics, the interface, the physical interaction, and the manual.” (Don Norman)

UX Design- the user is at the heart of it all

Define your customer’s journey when using your product or service.
Positive experience.
User stories.
95% of all respondents believe that designers in technology start-ups need to be involved directly in the business side. (NEA Survey 2017)

Norman’s Door

The UX principles can be used to transform any service or object in web design near me.
You expect to pull the door, but you need to push it. It’s annoying, right? That’s way it’s called poor UX design.

Discoverability = The ability to discover what operation one can do.

Feedback = A signal of what happened.

Driving design performance

Product and services are synchronized.

For example, your phone (a product) can now be set up to give you a weather alert (a service) that due to heavy rains, your travel time to your next meeting will be longer. If the user has a positive experience and the alert enables them to arrive on time for their meeting, their re-use and recommendations reflect in higher sales and the feature being enjoyed by lots of other users.

Understand the importance and emerging trends of design in
start-ups

Survey objective: Is design a positive investment when building a company?

Audience: 400+ companies respond; 302 were venture-backed, along with over 100 agencies or independent companies.
8 unicorns
All stages of growth
All around the globe

Survey insights

• Design’s Influence – To what extent do companies care about design? Can design in fact help you succeed and grow?
• The Value of Design – How do you measure the actual impact of design?
• Design Team Growth – How in-demand is talent really? How are teams thinking of growing?
• The External Design Eco-System – Do companies get help from the outside? And if so, for what?

Survey voice

• 87% of the respondents said that design was important, if not very important.
• 85% of all companies have Founders or C-level executives weigh in on design decisions.

One-third, that had a designer as part of their founding team.
Companies, that raised at least $20M in venture funding, and had at least 20 designers on staff (47 companies) which we are calling Design-Mature. There also some truly successful unicorns with valuation in excess of $1B (eight companies) which we are calling Design-Unicorns.

Survey insights

Design-Unicorns believed that:

– Design leads to higher sales: +14% among design unicorns
– Design leads to higher customer retention: + 44% among design unicorns
– Design leads to higher customer engagement: +21% among design unicorns
– Design leads to faster product cycles: +30% among design unicorns

Characteristics of a ‘design-centric’ organization

1 – Design integrated across multiple areas
2 – User-Centricity
3 – Dedicated Design Team
4 – Designers as part of C-Level or Executive team
5 – Founder who is a designer
6 – Equal ratio of Designers to Engineers